About Us

Parking Perspectives was formed in 2017 to provide enquiring and strategic advice to clients on issues of parking strategy, policy and pricing. Often our clients are not specifically seeking a parking solution, but recognise that parking may be a key consideration in achieving their wider ambitions.

We provide guidance for town centre regeneration, support and assurance on parking demand, capacity and need, for those considering bringing car parks forward for development. We can quantify demand, interpret current use and review how existing policies and concessions may be influencing parking behaviour and overall demand.

We work to shape policies and challenge assumed norms on car ownership, the responsibilities for storing vehicles when they are not in use and in particular in central areas with high levels of demand for on-street parking, work with authorities to develop rule-sets to assist a more consistent and transparent reasoned method for allocating a finite parking capacity resource. We advise on parking tariffs.

We can present different models to determine the extent to which parking should be charged for and whether the charge should fall to the users or other beneficiaries; how much any charge should be and why.

We draw on recent ideas and research from the academic world, conference and journals. We are active in exploring and examining what other jurisdictions around the world are doing to change how parking and use our links with other practitioners across the globe to follow contemporary thought and develop our own approach to creating suitable parking policy for our clients’ needs.

Do get in touch to discuss your needs.

Andrew Potter BSc CEng CITP MBCS MTPS


has provided transportation analysis and advice for over thirty years working for major consultancies until forming Parking Perspectives in 2017.

He has considerable experience on parking policy and developing strategies for local government to best manage the use of public space and assets. His international reach supports an approach to counterpoint, or justify, standard policy thinking.

Andrew writes articles for the professional press and presents regularly in the UK and overseas.

Mark Foster BSc PGCE


has over thirty years’ experience of project management as an internal consultant for large public sector providers. He has developed and managed quality management processes, been responsible for internal and external audit processes and has experience in planning and strategy development at an executive level.

He is currently undertaking a range of external quality audit activities for statutory authorities in various institutions in the UK and Italy, Ireland and Malta and reviewing key operational processes for a Government of Jersey agency.

James Murray BSc

Transport Modelling and Data Analytics

has mathematics with modelling and data analytics skills. His skills are in assimilating various land use and demand generation sources to develop practical datasets of trip and parking demand for use in assessments of current and forecast requirements. With particular experience and expertise in the process of forecasting and developing both spatial and temporal parking demand forecasting models using program code.

Joely Fox MA


recently completed her Masters at UEA having obtained a First in International Relations. She provides policy and data research support as well as  survey administration. Her education and training are put to work to improve the messaging and clarity of reports and documents.

Rowena Reuben

Survey Manager

provides on-going support to plan, mobilise and execute our surveys. While on site, Rowena can be relied upon to supervise the work of others as well as volunteering for the trickier shift times or survey locations. She also administers the post-survey data collation and quality assurance process.

Rob Gale BSc

Online Marketing Manager

is responsible for optimising the website and updating Parking Perspectives’ online presence. His passion for marketing comes from making a difference to customers and helping organisations achieve digital growth. Researching ideas and bringing them to life brings him great satisfaction. 

Rob has 8 years marketing experience. He holds a BSc in Business Management from UEA and a certificate in Professional Marketing from CIM.