About Us

Parking Perspectives was formed in 2017 to provide enquiring and strategic advice to clients on issues of parking strategy, policy and pricing. Often our clients are not specifically seeking a parking solution, but recognise that parking may be a key consideration in achieving their wider ambitions.

We provide guidance for town centre regeneration, support and assurance on parking demand, capacity and need, for those considering bringing car parks forward for development. We can quantify demand, interpret current use and review how existing policies and concessions may be influencing parking behaviour and overall demand.

We work to shape policies and challenge assumed norms on car ownership, the responsibilities for storing vehicles when they are not in use and in particular in central areas with high levels of demand for on-street parking, work with authorities to develop rule-sets to assist a more consistent and transparent reasoned method for allocating a finite parking capacity resource. We advise on parking tariffs.

We can present different models to determine the extent to which parking should be charged for and whether the charge should fall to the users or other beneficiaries; how much any charge should be and why

We draw on recent ideas and research from the academic world, conference and journals. We are active in exploring and examining what other jurisdictions around the world are doing to change how parking and use our links with other practitioners across the globe to follow contemporary thought and develop our own approach to creating suitable parking policy for our clients’ needs.

Do get in touch to discuss your needs.

Andrew Potter BSc CEng CITP MBCS MTPS


has provided transportation analysis and advice for over thirty years working for major consultancies until forming Parking Perspectives in 2017.

He has considerable experience on parking policy and developing strategies for local government to best manage the use of public space and assets. His international reach supports an approach to counterpoint, or justify, standard policy thinking.

Andrew writes articles for the professional press and presents regularly in the UK and overseas.

Mark Foster BSc PGCE

has over thirty years’ experience of project management as an internal consultant for large public sector providers. He has developed and managed quality management processes, been responsible for internal and external audit processes and has experience in planning and strategy development at an executive level.

He is currently undertaking a range of external quality audit activities for statutory authorities in various institutions in the UK and Italy, Ireland and Malta and reviewing key operational processes for a Government of Jersey agency.

     Graham James MA(Cantab) MSc MPhil FCILT

Transport Policy and Appraisal
has 25 years’ transport planning experience in the public sector and consultancy. He has worked on parking and transport strategies for cities, major universities and medical centres. He also brings particular expertise in transport economics, appraisal and business cases across all modes of transport.

Graham is a Chartered Fellow of the Chartered Institute of Logistics and Transport (CILT), and an accredited Better Business Cases Practitioner. He has an extensive publication and speaking record.

Tiff Lynch BTech(Hons) CMILT MTPS

Associate Transport Planner and Strategist
has 40 years’ wide-ranging experience in both the private and public sectors. Uses her wide knowledge of transport strategies, policies, regulations, delivery and operation to deliver well considered project outputs that meet client objectives.

Tiff has an unusually broad range of transport planning experience, taking in road, rail, water, passenger and freight transport, along with spatial/ development planning, infrastructure planning and place-making. She is passionate about joined-up thinking, focusing on outcomes, and informed, inclusive collaboration.

Rowena Reuben

Survey Manager
provides on-going support to plan, mobilise and execute our surveys. While on site, Rowena can be relied upon to supervise the work of others as well as volunteering for the trickier shift times or survey locations. She also administers the post-survey data collation and quality assurance process.

Nicky Bushell

Work Experience
is with us on work experience. Responsible for updates to the website, keeping our expenses in order and providing support to our data processing.

James Murray BSc

Transport Modelling and Data Analytics
has mathematics with modelling and data analytics skills. His skills are in assimilating various land use and demand generation sources to develop practical datasets of trip and parking demand for use in assessments of current and forecast requirements. With particular experience and expertise in the process of forecasting and developing both spatial and temporal parking demand forecasting models using program code.